RDM offer a range of financial facilities to the SME Market from offices located across the UK. The task was to create a memorable series of advertisements launching a new confidential facilities product to a 'traditional' finance market.
The Effect
By using a distinctive image and minimal copy the client was able to stand out from a conservative market place. The result was a generation of interest with consequent enquiries from potential introducers and end clients.
Royal Welsh Agricultural Society
The Work
Every July the Society organizes and runs a four day Show in the heart of Wales. The Press advertising campaign is part of a multi faceted campaign and highlights dates, venue, content. As a number of Welsh language media were used, Agency arranged for advertisement to be translated and placed in relevant media.
The Effect
The Agency was responsible for planning, negotiation and buying the media campaigns as well as the design and production of the creative work.
Medi-Optics
The Work
Medi-Optics launched Cardiff's first out of town 'one stop shop' for ophthalmic opticians and eye consultants centre. The advertising was created to generate interest in both the new product and in particular the new Chanel range of sunglasses.
The Effect
Immediate response from readers both enquiring for particular eyewear featured and eye tests. Client's initial concern about effectiveness of press campaign completely changed with responsiveness to advertisements with numerous sales made.
ADVERTISING > RADIO
Royal Welsh Agricultural Society
The Work
Every July the Society organizes and runs a four day Show in the heart of Wales.The Radio advertising campaign is part of a multi faceted campaign and highlights dates, venue, content. As a number of Welsh language media were used, the Agency arranged for advertisement to be translated and placed in relevant media.
The Effect
Over 10 radio stations were used to promote the Show and a number of air competitions used to further extend campaign. The Agency wrote scripts, arranged production and distribution. In addition media planning, negotiations and buying was arranged through Petersens.
ADVERTISING > TELEVISION
Royal Welsh Agricultural Society
The Work
In order to reach the main audiences and potential visitors within 3 hours drive of the Showground, a television campaign was planned and booked on HTV, and S4C the Welsh Language fourth channel. The Agency wrote script and arranged production in both English/Welsh.
The Effect
The Television campaign was seen by viewers on average 2.6 times during the duration of the campaign and contributed to the success of the total campaign. Recent research indicates that television is seen by many of the Show's visitors as a primary source of information relating to Show.
