Allied Irish Bank

Petersens was briefed to create and implement a communications strategy to increase awareness of Allied Irish Bank within the south Wales media and key sector magazines, as well as raise the profile of its account managers and gain more business through targeted media coverage and sponsorship.

An impressive range of media coverage was generated through a series of press releases promoting Allied Irish’s financial involvement in the development of Callaghan Square, Cardiff. Sponsorship of events such as the Insider Dealmaker’s Awards also ensured increased brand exposure in key business publications.