Cardiff Audi

Petersens has been working with Cardiff Audi since 2005 and is responsible for managing a continuing PR programme for its Cardiff-based showroom.

The relationship, which operates on a retained basis, has seen Petersens achieve ongoing media coverage for a number of different projects. For Christmas 2007, Cardiff Audi wrapped its showroom in a giant red bow and Petersens used this opportunity to secure strong picture-led press coverage. More recently in May 2008, Petersens placed a number of reader competitions across a wide circulation of press to promote Cardiff Audi’s sponsorship of the Celtic Manor Wales Open golf tournament. The small -budget campaign was a huge success and resulted in significant media coverage and was also used as a data-capture exercise for the clients marketing requirements.