Royal Welsh Agricultural Society  

Every July the Society organises and runs a four day show in the heart of Wales. Their annual advertising is part of a multi-faceted campaign which highlights the dates, venue and content of the show. Petersens is responsible for planning, negotiating and buying the media space, as well as the creation and production of advertisements for both broadcast and print media.

As a number of Welsh language media were used, Petersens arranged for advertisements to be translated and placed in relevant media.

The 2007 campaign using 60 papers in Wales together with a television and radio campaign helped generate visitor numbers in excess of 230,000.