Watts Gregory

Petersens was chosen after a pitch to orchestrate a corporate re-branding exercise and create a suite of adverts that would make chartered accountancy firm Watts Gregory stand out from the crowd.

Following the launch of the new branding, a series of fresh and innovative adverts were designed that reflected the modern values of the firm. These were placed by the agency within the south Wales business media. Significant editorial features were also secured to support the advertising and a regular column was placed in Business in Wales to allow a range of topical issues to be addressed by various partners of the firm to raise their profiles.

The ‘drip feed’ nature of the campaign significantly raised the profile of the company and its key partners across the target audience, establishing the perception of Watts Gregory as an authoritative market leader in south Wales.