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Case Studies
GRAPHICS DESIGN/ PRINT
Staedtler |
| The Work |
| The client wished to build a database of teachers in order to send them information relating to new products etc. The agency produced a very creative
campaign and competition idea which was launched at the Education Show in March 2007. Using the company’s products a design was created highlighting the Eiffel Tower in Paris and a
prize of a holiday for two. Display panels, competition entry forms and collection boxes were created. |
| The Effect |
| A considerable number of teachers entered the competition and the client now has an excellent database to mail out information. |
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Royal Welsh Agricultural Society |
| The Work |
| In order to
reach the main audiences and potential
visitors within 3 hours drive of the
Showground, a television campaign was
planned and booked on HTV, and S4C the Welsh
Language fourth channel. The Agency wrote
script and arranged production in both
English/Welsh. |
| The Effect |
| The Television
campaign was seen by viewers on average 2.6
times during the duration of the campaign
and contributed to success of the total
campaign. Recent research indicates that
television is seen by many of the Show's
visitors as a primary source of information
relating to Show. |
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Stephenson & Alexander |
| The Work |
| The client is a well established firm of surveyors/land agents in Wales. In order to prepare a new portfolio of literature the Agency was approached for ideas. The central theme of the design produced was to highlight the Stephenson & Alexander logo and established colours. |
| The Effect |
| Considerable interest from clients, prospectives, competitors, the Agency produced pop-up display systems, literature, surveys, e-book and website. The client has, in effect, relaunched itself without name change or significant cost. |
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The Experience Project Redditch |
| The Work |
| The Experience is a major leisure/retail project in Redditch jointly developed by Atlantic Beacon and the Borough Council. As part of the consultation process for planning consent and the public enquiry the Agency produced invitations, hanging banners and posters for a major launch of the scheme to interested parties. |
| The Effect |
| The developers have obtained outline planning and the scheme is now going into a public enquiry. The Agency's graphics and exciting imagery stimulated much debate and has helped the developers explain the scheme graphically. |
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VIDEO/PRESENTATION
Tenovus |
| The Work |
| Agency commissioned to undertake the production of a 15 minute and 3 minute video explaining 'Tenovus, The Cancer Charity' to a wide audience. The 3 minute version was designed to appeal directly to sponsors/benefactors. The Agency co-ordinated all aspects of project from scripting to final presentation. |
| The Effect |
| The two versions have been widely circulated and used in schools, companies, volunteer groups and at seminars. The hard hitting nature of the short version has been particularly effective. |
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The Experience Project Redditch |
| The Work |
| The Experience is a major leisure/retail project in Redditch jointly developed by Atlantic Beacon and the Borough Council. As part of the consultation process for planning consent and the public enquiry the Agency produced invitations, hanging banners, posters for a major launch of the scheme to interested parties. In order to bring this exciting development to life the Agency recommended an animated video to be produced using 'fly through' technology and exciting images and a 9 minute programme was produced for initial presentation to a selected audience in Redditch. The Agency wrote script, project managed complete exercise, obtaining reference material, organizing editing, voice over and animation. |
| The Effect |
| Extremely dramatic programme has now been shown to numerous public and private sector partners, tenants, interested partners. Further versions are anticipated as scheme develops. |
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BRANDING
Watts Gregory |
| The Work |
| The agency was asked after a competitive tender to help the client raise the profile of the practice in the South Wales marketplace. The work to date includes a new corporate identity, press relations, advertising and advice on corporate communications. |
| The Effect |
| An exciting modern logo has been developed which has already been positively received by clients, the media and … PR activity has been effective with coverage in local business media and an exciting, highly creative campaign launched. |
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Hopkins Law LLP |
| The Work |
| Commisioned in 2006, the agency has been working with Wendy Hopkins and her team to promote this new law firm to the market in South Wales. In addition to a new identity to coincide with the launch of LLP status, the agency has been involved in designing, new literature, signage and press relations activity. |
| The Effect |
| In a very short time the new practice and its new partners have had significant coverage in local media. A modern attractive logo has been produced and reflected in new stationary, literature and signage. Additionally, door-to-door distribution and mailings have resulted in excellent new leads.
A co-ordinated campaign managed and directed by Petersens. |
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Cardiff International Airport |
| The Work |
| Following the sale of the Airport to new owners, it has been decided to launch a new on-line booking facility. The Agency was asked to produce a new logo and corporate identity. Subsequent designs with background images were agreed and a variety of logos for use in single colour, mono and full colour with a detailed style guide were produced. |
| The Effect |
| The official launch of the new logo and on-line service in
September 2005 allows customers
to book on-line for holidays, information on flights, car parking, hotels, destinations etc. |
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