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Case Studies
PUBLIC RELATIONS
Hopkins Law LLP |
| The Work |
| Commisioned in 2006, the
agency has been working with Wendy Hopkins
and her team to promote this new law firm to
the market in South Wales. In addition to a
new identity to coincide with the launch of
LLP status, the agency has been involved in
designing, new literature, signage and press
relations activity. |
| The Effect |
| In a very short time the
new practice and its new partners have had
significant coverage in local media. A
modern attractive logo has been produced and
reflected in new stationery, literature and
signage. Additionally, door-to-door
distribution and mailings have resulted in
excellent new leads. A co-ordinated campaign
managed and directed by Petersens. |
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Dudley's |
| The Work |
| Agency appointed in September 2004 to provide local, national and trade PR. Primary objective to promote Dudley’s as ‘the’ specialist retail contractor, with an offer spanning shopfitting, construction and architectural aluminium design and fit using the media to effect change. |
| The Effect |
| Targeted newsworthy press releases, feature placement, advertorials, community relations are all providing a significantly higher profile than that achieved by client prior to Petersens' appointment. |
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Holiday Express |
| The Work |
| Agency briefed by web based travel agency, Holiday Express, to communicate their being awarded the ‘Top Site’ accolade in the Spring 2005 Edition of Holiday Which’s Web Site Review. Primary objective was to achieve coverage in local and national business press and travel trade media. Agency compiled press release, sourced imagery and distributed via in-house online media facility. |
| The Effect |
| Although 'Which' had already issued a release, Agency ensured that Holiday Express accolade was forefront of feature. A three day project generated over £25,000 coverage in target media. |
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Cardiff International Festival of Musical Theatre 2005 |
| The Work |
| A sustained programme of media relations over an eighteen month period culminating in a three week Festival of musical theatre held at eighteen different venues throughout South Wales. Personal interviews with producers, stars, performers, sponsors together with regular press releases, ensured a regular mention of the Festival in key local media. |
| The Effect |
| Over £300,000 of media coverage obtained by Agency. Agency has established relationships with key journalists enabling a fast start to publicity for the 2006 Festival. |
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EVENT MANAGEMENT
RDM - Soccer Six |
| The Work |
| Organisation and planning for the annual Soccer Six competition for financial services client RDM Factors. Sourcing 38 teams to play in this charity event held at Fulham Football Club’s ground in London and all liaison with client, participants, charity and ground. |
| The Effect |
| An extremely well organized event which raised nearly £10,000 for ‘Childline Charity’. As a CSR exercise RDM have now raised £50,000 for ‘Childline’ and the event is now established as a major fundraising event in the financial services sector. |
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