The Petersens Team
 

Rob Petersen - Managing Director
rob@petersensone.com

With over 30 years experience in marketing services and agency management predominantly in Wales, Rob has won a number of marketing and advertisement effectiveness awards including Precision Marketing’s Best National Newspaper Campaign for direct response, a regional I.P.A. Effectiveness Award for the Royal Mint campaign and a Chartered Institute of Marketing award for the Harleyford Golf Resort campaign.

Rob oversaw numerous public information campaigns for the Welsh Office and the National Assembly for Wales including Community Charge, Salmonella, and Referendum campaigns, and also led the very successful team which originally launched the St. David’s Hotel & Spa, establishing it as a Cardiff Bay landmark with over £1million of media coverage during its first week of opening.

Cerys Palmer - Account Manager
cerys@petersensone.com

Cerys graduated in 2001 with a BA (Hons) in Promotions and gained employment at Joe Public Relations in London working with clients such as Woolworths, 3, ebay, The Football Association and Umbro. Subsequently Cerys worked for Marks and Spencer as consultant press officer in the menswear division before moving to Limelight Projects, an event management company, where she managed the Charity PR for BT Community Connections Awards. In April 2004 Cerys joined Ogilvy, where she worked with high profile brands including: Seven Seas, Malaysia Airlines, BA London Eye, Castrol, Sony BMG Entertainment and Comfort.

Cerys decided to return to Wales as a Consultant at Working Word Public Relations and joined Petersens in May 2006.

Cath Clarke - Account Assistant
cath@petersensone.com

Cath has been working with Rob for over six years. She spent ten years working for Lloyds Bank after completing a secretarial course at Christie College, Cheltenham. She has also worked as a travel advisor for both a chain and an independent tour operator.

Cath is actively involved in the cancer charity Tenovus, sitting on both the local fundraising committee and the head office fundraising steering committee.

Ruth Parry – Consultant Welsh Language

Ruth Parry began her career as a teacher for six years in Cardiff and spent two years teaching in the Anglo – English School in Libya. She launched ‘Si – lwli’, the only Welsh speaking day nursery in Cardiff in 1991 – 2001 and has been a Govenor of Ysgol Gyfan Gymraeg Plasmawr Cardiff since 1997.

Ruth has produced numerous programmes for the BBC with an education element including a seminar on the new Education Act 1998 and its effects. Ruth works closely with Rob Petersen on the St Athan Metrix account and attends exhibitions as required as Welsh language representative. Ruth also works with Rob Petersen on the Royal Welsh Agricultural Society Editorial and Publicity Committee.

Catrin Roberts – Welsh Translator

Catrin has worked with Petersens for over five years and undertakes the majority of the translations required. She has a BA (Hons) in Welsh and has worked for the Welsh Assembly Government, BBC Wales, Ofcom and Wales Millennium Centre to name a few. Catrin lives in Cardiff and is a member of the Association of Welsh Translators and Interpreters.

Dawn Bounsall – Copywriter/Creative Director

Dawn has worked with Rob Petersen on and off for twenty years. She is a copywriter and has worked for McCann Erickson and Saatchi and Saatchi, as well as Petersens. Dawn has produced award winning direct response campaigning for the Royal Mint and has worked on Public Information Campaigns for the Central Office of Information, Welsh Office, Cardiff Bay Development Corporation as well as numerous retail and commercial clients.

Sarah Vining – Senior Consultant

Has worked with Petersens on various client projects. Is an experienced marketing consultant who gained her experience working as Head of Marketing for the National Waterfront Museum, Swansea, Director of Valleys Arts Marketing and Marketing/PR Manager for Techniquest.

Esyllt Mair Dafydd – Senior Consultant

Bilingual Welsh, Wales-based PR consultant who has worked in-house and in consultancy in London for clients including Capita Group Plc, South African Tourism, BT Global Financial Services, Tata Group, Delta Airlines and Amadeus.

Esyllt not only creates PR strategies but can execute them via her significant experience in media relations, online PR and issues management etc.

Rebecca Gould – Account Executive

A graduate from Cardiff University, Becci has gained experience working for Lendlease property company, Cardiff-based Timto, The Stroke Association, Go Wales and Buzz Magazine. Her administration and creative writing skills and personality make her an ideal account executive who works on a number of agency clients.

Sandie Keyden – Account Executive

An ex work experience ‘graduate’ from Petersens Sandie graduated from the University of Aberdeen and Cardiff School of Journalism. Sandie joined Quadrant PR and then moved to Equinox Public Relations and worked in a busy PR Consultancy until marrying and having a baby, and is now working with Petersens as an account executive.