The Petersens Team
 

Rob Petersen - Managing Director
rob@petersensone.com

With over 30 years experience in marketing services and agency management predominantly in Wales, Rob has won a number of marketing and advertisement effectiveness awards including Precision Marketing’s Best National Newspaper Campaign for direct response, a regional I.P.A. Effectiveness Award for the Royal Mint campaign and a Chartered Institute of Marketing award for the Harleyford Golf Resort campaign.

Rob oversaw numerous public information campaigns for the Welsh Office and the National Assembly for Wales including Community Charge, Salmonella, and Referendum campaigns, and also led the very successful team which originally launched the St. David’s Hotel & Spa, establishing it as a Cardiff Bay landmark with over £1million of media coverage during its first week of opening.

Jill Roberts - Senior Consultant
jill@petersensone.com

With a career in communications and PR spanning more than 20 years, Jill has a wide-ranging portfolio of experience gained through working with companies and organisations across the private, public and voluntary sectors.

From her early days promoting tourism in Wales, Jill has freelanced as a features writer for the Western Mail and has taken on consultancy roles supporting clients as varied as Health Promotion Wales, ITV Digital, Heritage Lottery Fund, Westbury Homes, First Great Western and Cardiff Council.

Jill was PR manager for LG Semiconductor Wales and provided internal and external communications support for Swansea NHS Trust. In 1996 she ran a breast cancer awareness campaign for Welsh charity Tenovus and has a strong interest in education through her role as chair of governors to a Vale of Glamorgan primary school.

Cerys Palmer - Account Manager
cerys@petersensone.com

Cerys graduated in 2001 with a BA (Hons) in Promotions and gained employment at Joe Public Relations in London working with clients such as Woolworths, 3, ebay, The Football Association and Umbro. Subsequently Cerys worked for Marks and Spencer as consultant press officer in the menswear division before moving to Limelight Projects, an event management company, where she managed the Charity PR for BT Community Connections Awards. In April 2004 Cerys joined Ogilvy, where she worked with high profile brands including: Seven Seas, Malaysia Airlines, BA London Eye, Castrol, Sony BMG Entertainment and Comfort.

Cerys decided to return to Wales as a Consultant at Working Word Public Relations and joined Petersens in May 2006.

Dana Hashem - Account Executive
dana@petersensone.com

Having graduated with a 2.1 in English Literature from Cardiff University in 2007, Dana is the newest recruit to the Petersens team. While completing her studies, Dana worked as an administrator for Cardiff careers service and supported her interest in marketing and PR through placements with Ebury Publishing, Triptych Marketing and The Stroke Association. During her time at university, Dana also completed a series of case studies for the university’s careers magazine in her capacity as a student journalist for GTI Guides.

Dana continues her relationship with The Stroke Association charity, and is a voluntary member of its newly established Events Organisation Committee.

Cath Clarke - Account Assistant
cath@petersensone.com

Cath has been working with Rob for over six years. She spent ten years working for Lloyds Bank after completing a secretarial course at Christie College, Cheltenham. She has also worked as a travel advisor for both a chain and an independent tour operator.

Cath is actively involved in the cancer charity Tenovus, sitting on both the local fundraising committee and the head office fundraising steering committee.